- customer experience management
- марк. управление впечатлениями клиентов (подход к разработке и организации маркетинговой деятельности с точки зрения эффективного управления впечатлениями клиентов)See:
Англо-русский экономический словарь.
customer experience management
Смотреть что такое "customer experience management" в других словарях:
Customer-Experience-Management — (CEM) bzw. Kundenerfahrungsmanagement bezeichnet die Schaffung positiver Kundenerfahrungen zum Aufbau einer emotionalen Bindung zwischen Anwender und Produkt oder Anbieter. Vorrangiges Ziel von CEM ist es, aus zufriedenen Kunden loyale Kunden und … Deutsch Wikipedia
Customer Experience Management — Das Customer Experience Management (CEM) wird für die Kundenbindung eingesetzt. Während sich das Customer Relationship Management auf die eigentlichen Kundendaten wie z. B. Alter, Wohnort, mögliche Vorlieben etc. fokussiert und den Kunden dann… … Deutsch Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Customer involvement management — Customer Involvement Management, CIM, is an approach that takes the customer orientation one step further than Customer Relationship Management[1]. CIM is about identifying and developing possibilities to involve customers in the business and… … Wikipedia
Customer lifecycle management — Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.[1] The overall scope of the CLM implementation process encompasses all… … Wikipedia
Customer interaction management — (CIM) refers to a type of Enterprise Software Application which is responsible for managing the interaction between an organisation and its customers. Normally, a CIM application will be deployed in a contact centre and used by the agents while… … Wikipedia
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer experience transformation — (CxT) is a strategy that uses business process management to enhance customer service experience from any customer touchpoint. The objective is to provide companies and their customer service organizations with the tools needed to move customers… … Wikipedia
Customer experience systems — are integrated business and operational support systems (BSS/OSS) that particularly address service providers’ mandate of focusing on the customer experience. Systems Reflect New Customer Orientation In the past, service providers (wireline,… … Wikipedia
